Consumer spending projections for Easter 2024 total $22.4 billion, according to an annual survey by the National Retail Federation (NRF) and Prosper Insights & Analytics. That’s the second-highest in the survey’s history and indicates the enormous opportunity small businesses have to attract more customers.
Here are the top shopping destinations for Easter 2024, according to the findings:
- Discount stores (53%)
- Department stores (40%)
- Online (33%)
- Local/small businesses (22%)
- Specialty stores (20%)
Despite the convenience and dominance of online shopping, there remains a substantial, untapped potential for small businesses. While online and discount stores might be leading the charge, the value and unique offerings of local small businesses cannot be understated. Personalized services, unique product offerings, and the understanding of local culture are unparalleled advantages that can draw consumers towards your business.
Embracing online shopping trends doesn’t mean losing the essence of what makes small businesses special. Instead, it’s about integrating modern convenience with traditional preferences. Consumers know where the best candy, food, and gifts are in their local communities. They’re looking for more convenient ways to purchase these goods and have them delivered when they can’t shop in person.
This is where Trellus Same-Day Local Delivery comes into play, offering a solution that marries the efficiency and reach of online shopping with the unique offerings and personal touch of local retail.
Trellus can seamlessly integrate with your online storefront, allowing your customers to choose same-day delivery at checkout. This not only elevates the customer experience but also competitively positions your products against e-commerce giants and big-box stores. Integrating with Trellus ensures your goods are delivered quickly and efficiently to your customers’ doorsteps.
Seize the Opportunity
This Easter and beyond, seize the opportunity to boost your sales and connect with your community in meaningful ways. Leverage the trend of increased holiday spending by offering something online retailers can’t — the local, personal touch enriched with the convenience of same-day delivery.
Embrace the change, integrate with Trellus, and make 2024 a turning point for your business. Together, we can ensure your small businesses gets a bigger piece of the consumer spending pie, while highlighting the importance of local small businesses in our communities.
